Our story
A simple idea, taken seriously
Every Rally Counts started with a question: what if a volunteer tennis session could do more than fill an hour?
The idea
Tennis rewards repetition. The same rally, run enough times, turns into real improvement. Every Rally Counts applies that same logic to community support: use volunteer tennis sessions as a way to bring people together, then direct the attention, equipment, time, and resources that follow toward youth tennis access in the Tri-State area.
The mission
Four pillars, one goal
Rally Sessions
Volunteer hitting sessions, beginner-friendly support, and match practice.
Equipment Access
Collecting racquets, balls, bags, grips, and shoes that still have plenty of use left.
Volunteer Network
Recruiting student athletes, adult players, and community members.
Transparent Impact
Reporting sessions, hours, donations, and equipment, honestly and consistently.
The founder
Jonah Blumenthal
Jonah Blumenthal is a New York City student, high school varsity tennis captain, and longtime player in TCR's high performance program. He has spent years on court chasing the sport at a competitive level, and just as many years on public courts, where a good rally is available to anyone who shows up with a racquet and a little patience.
That contrast is where Every Rally Counts started in 2024. Tennis gave Jonah access to coaching, equipment, courts, and a community that pushed him to improve. He founded Every Rally Counts to put a small piece of that access within reach of more people, starting with youth tennis coaching sessions.
Beyond the court, Jonah has led student teams, tutored younger students, and organized community initiatives. Tennis remains where he spends most of his time and where Every Rally Counts began.
- Every Rally Counts
- Coaching youth players since 2024
- Captain
- Abraham Joshua Heschel School Varsity Tennis
- Varsity player
- Since 2023
- Junior performance training
- TCR Tennis Junior High Performance Program, since 2019
- Community involvement
- Supporting youth tennis programming across the Tri-State area
What comes next
The long-term vision, not yet accomplished, but the direction we're headed.
- More volunteer players joining the rotation
- More equipment drives, run regularly rather than once
- Partnerships with clubs and schools
- Community rally days open to more players at once
- A repeatable ambassador model
- Greater transparency as the data set grows
- Sustainable, ongoing support for tennis access in the Tri-State area
Every Rally Counts is independent student-led initiative.